$3M Seed · 2026 · Confidential

QUIRKS

Therapist-built | AI-refined | Patent pending

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The Problem · 01

A $6B dating app industry has a retention crisis

Day-30 Retention

~3-11%

active 1 month after install.

Similarweb, 2023

Match Quality

11%

say apps match them well.

MeasuringU, 2024

Why They Leave

40%

can’t find a good connection.

Forbes Health, 2024

High-volume, low-quality Matches → Burdened users churn!

** All stats and glossary available in the Detailed Addendum.

Why Now · 02

Users are demanding outcome-focused matching

Tinder

~ −3%

Revenue decline.

Match Group Q4 2025 earnings

Bumble

~ −10%

Revenue decline.

Bumble Inc. 2025 10-K, SEC

Hinge

~ +26%

Revenue growth.

Match Group Q4 2025 earnings

But even apps like Hinge are still matching on a flawed premise…

POOR INPUTS = BAD MATCHES · 03

Surface-level inputs can’t predict compatibility

What apps like Hinge still continue to match on:

Beach or mountains?Like Biking?Coffee or tea?Two truths and a lieMy love language is…Cats or dogs?We’ll get along if…Together, we could…I go crazy for…I’m convinced that…Beach or mountains?Like Biking?Coffee or tea?Two truths and a lieMy love language is…Cats or dogs?We’ll get along if…Together, we could…I go crazy for…I’m convinced that…

Night owl or early bird?Pineapple on pizza?Astrology sign?Dream vacation?Go-to karaoke song?My simple pleasures…Dating me is like…First round is on me if…Night owl or early bird?Pineapple on pizza?Astrology sign?Dream vacation?Go-to karaoke song?My simple pleasures…Dating me is like…First round is on me if…

*Actual "compatibility" questions from real dating apps.

Shared love for biking tells you nothing about how they handle a flat together.

The Solution · 04

Meet RDE: A Relational Dynamics Engine Patent Pending

50 Preset Therapist Inputs

Inputs “I usually run late” “Working on my patience” “I have healthy boundaries” “I am often called tactful”

AI-refined Proprietary Scoring Layers

Trait Mapping Combinations

~ 720

Stability-causing Traits Added

~ 284

Friction-causing Traits Deducted

~ 127

Output Proprietary Quirks Harmonic Mean* Match Score

Our weighted mapping and scoring layer algorithm are our IP & Moat.

* Proprietary Harmonic Mean explained in the Detailed Addendum.

How We Use AI · 05

AI, pointed at outcomes

The industry's AI

12:13

Reading your gallery

and

Learning your swipes

Yes

No

Yes

No

Yes

No

Yes

AI trained on vanity amplifies broken algorithms.

Quirks AI

How change gets made

Real outcomes come back

The AI retunes a pairing

Therapists sign off

Therapist in the loop

Trained on what actually lasted.

They use AI to predict swipes. We use it to make the algorithm smarter.

The Heart of the Crisis · 06

They built for addiction. We built for outcomes

Tinder's co-founder admitted the swipe was modeled on B.F. Skinner's slot machine.

A 2024 federal class action alleged Match Group designed its apps for addiction, not connection.

Reported by NPR · CBS · Reuters

The Maybe Patent Pending

First ever feature to go beyond Yes and No. An option designed to fight Ghosting from impulsive swiping.

6:21●●●

Time To Decide

Coy Rolfson, 27

Denver, CO

Theron Bahringer, 22

Littleton, CO

Apps use swipes to feed dopamine loops. The Maybe feature breaks it.

Market Opportunity · 07

Massive market with systemic failures

$6B

Global TAM

Business of Apps, 2026

$3.2B

US TAM

Largest single-country market

0M

Global dating app users (2025)

with 0 million paying for premium features

Dating Platform Generations

Gen 1.0

Heavy-quiz platforms

eHarmony

Gen 2.0

Swipe + proximity

Tinder, Bumble

Gen 2.5

Preference-based profiling

Hinge, OkCupid

Gen 3.0

Relational Dynamics Matching

QUIRKS

Business of Apps, 2026; IBISWorld, 2026

GTM Strategy · 08

Three phases. One thesis. 18 months

Beachhead

App open to all 18+.

Ages 30 to 59

~45% therapy-engaged ~41% paid for premium dating

$927K

GTM Allocation

01

Phase 01 · M1 to M6

Denver Alpha

Beachhead pop ~322K $537K Allocation

M6 MAU projection18K to 28K

02

Phase 02 · M6 to M18

Portland Launch

Beachhead pop ~304K $390K Allocation

M18 MAU projection25K to 42K

03

Phase 03 · M12 to M18

Series A Trigger

M18 MAU 70K to 110K D30 Retention 15%

Endorsing Therapists10 to 15

GTM Strategy Continued · 09

Acquisition channels and Tier 1 KPIs

Acquisition Channels · 18-Month Aggregate

$927K across five channels

34%

IRL Events

$318K

31%

Paid Social

$288K

17%

PR & Media

$155K

12%

Micro-Influencers

$115K

6%

Creative + Opportunistic

$51K

M18 unit economics: Blended CPI $3.62 to $6.28 · Blended cost per MAU $8.56 to $13.46, both expected for a new brand launching city by city with an IRL-heavy mix (Adjust 2026 State of Dating Apps; Dating Pro).

Tier 1 KPIs · What $3M Must Prove

01

Combined MAU

Midpoint 90K

02

D30 Retention

15% target

03

Match-to-Date Conversion

Proof of the algorithm-first thesis

Financials · 10

Why retention flips the script

Category · Day-30

~3-11%

Quirks target · Day-30

15%

Category: Similarweb, 2023. Quirks: internal M18 target, not actual.

All dating apps lose users. Better matches keep them longer, convert more to paid, and win any potential return trips.

Summary Model · Years 1 to 5

Paywall turns on Month 30

	YR 1	YR 2	YR 3	YR 4	YR 5
Cities	2	15	40	52	64
MAU	30K	255K	1.1M	2.3M	3.1M
Paying Users	Free growth	Free growth	34K	164K	263K
Revenue	–	–	$3.1M	$32.5M	$83.9M
Expenses	$1.8M	$7.8M	$17.8M	$34.4M	$54.9M
EBITDA	($1.8M)	($7.8M)	($14.7M)	($1.9M)	$29.0M

Illustrative projections from the internal summary model. Full model and assumptions available on request.

Monetization scales with a network users already trust.
Modeled on existing dating app scaling structure.

Use of Funds · 11

$3M to prove the thesis

Seed Round

$3M · 18-Month Runway · $10M Valuation

Product Development$972,000

Marketing$992,000

Operating Expenses$818,802

Fixed & Infrastructure$44,546

Runway Extension / Buffer$172,652

Total$3,000,000

Revenue Model · 12

We charge for clarity, not likes

Tier 01

Starter Spark

Free

The Acquisition Engine. A no-friction entry point designed for rapid user growth and proprietary data gathering.

Tier 02

Intentional Vibes

$14.99 /mo

The Revenue Core. Our primary conversion point, monetizing active users through essential feature upgrades.

Tier 03

Soulful Sync

$29.99 /mo

The LTV Flagship. A high-margin tier leveraging AI-driven engagement and advanced trait filtering.

One-time Optional Add-Ons: 1-day Profile Boost: $2.99 | Extra "Maybe"** slot: $1.49 each | AI-Driven Quirks's Resonant Opener** message: $0.99

** Glossary in Detailed Addendum

Competitors use dynamic pricing. General ranges: Tinder: $24.99 to $49.99 | Bumble: $16.99 to $80.99 | Hinge: $32.99 to $49.99

Team · 13

The nerds behind it all

Founder · CEO

Aastha Mehta

Product & Brand

15+ years leading consumer mobile app and eCommerce projects at global companies. Founded Boulder MarKit, helping small, niche-industry businesses grow and reach their audiences effectively. Owns client-side development. Brings full-stack operator DNA, product, marketing, and execution, to Quirks.

Built Quirks after experiencing broken matching firsthand, and watching a generation learn to date through apps designed for addiction.

Fractional CRO

Jim Franklin

Revenue & GTM

30+ years of revenue and go-to-market leadership across technology companies. Guides Quirks' two-city GTM plan, channel economics, and the path from beachhead density to Series A proof points. Core strengths are linking acquisition, activation, and retention into one accountable system.

Experienced in Mergers & Acquisitions diligence, Jim joined Quirks to spearhead the next shift in mobile dating.

Engineering

Anthony Surace

Backend Expert

15+ years building full-stack systems across startups and scale-ups. He is a former CTO in the FinTech sector and has led IT and development teams for consumer-facing apps and frontier industrial tech companies, with a background in AI/ML.

Though he met his wife on a dating app, he waded through fake profiles and poor matches to find her. Joined Quirks because he knows firsthand the technology can do better.

Built in collaboration with licensed therapists

In Closing · 14

Dating deserves better. So we built it

Book a call →

Call Us

(720) 266-0168

Email us

contact@quirkyconnections.com

Alpha product demo

Quirks

Patent Pending · USPTO